RAFI Micro-finance, Inc.’s Tindahan ni Nanay partners with Let’s Eat Bai to further expand the market of micro-entrepreneurs
With the mission to elevate the lives of micro-entrepreneurs, RAFI MFI opened an opportunity for their members to market their products through an online platform. Since the pandemic has greatly affected the sales of the micro-entrepreneurs, RAFI MFI created the Tindahan ni Nanay (TNN) Facebook group as an avenue to promote and sell their products. As of today, the Tindahan ni Nanay Facebook group already has 4,319 members with 175 merchants and has reached a total of Php 3.6 M in sales since it started last May 20, 2021.
To further support the micro-entrepreneurs of RAFI MFI, RAFI MFI’s Tindahan ni Nanay (TNN) partnered with Let’s Eat Bai (LEB) to provide access to a wider online market and to promote business transformation through online platforms. The partnership of RAFI-MFI with Let’s Eat Bai was officially launched on July 29, 2021, at Cebu Parklane International Hotel.
With LEB’s broad market influence, TNN’s food and services entrepreneurs will be able to expand their client reach and transform their business as they join the community of online sellers. Through LEB’s access to riders and delivery services, they will be able to assist TNN’s delivery of goods which were challenged by transportation limitations.
“Through the partnership with Let’s Eat Bai, RAFI MFI aims to elevate more lives by helping our nanays and tatays with their livelihood through LEB’s network.” said Jonar Dorado, COO, RAFI Microfinance. “Aside from the marketing and promotional support that we will be providing, we will be endorsing pre- screened riders to Let’s Eat Bai through our rider program. There will also be opportunities for training and development for RAFI MFI clients, riders and LEB merchants.”
Through this partnership, RAFI MFI and LEB hopes to further serve the needs of the micro-entrepreneurs through their online market and help them continue the success of their business, online and offline.