True to its brand promise of “elevating lives”, the Ramon Aboitiz Foundation Inc. (RAFI) yesterday prepared 3,000 packs of relief goods intended for areas of Bohol heavily hit by last Tuesday’s earthquake.

“This is one of our social missions in being there for those who are in need of help.  We saw the magnitude of the suffering of the people of Bohol.  Our brand promise is elevating lives. This is one way of showing it,” said Dominica B. Chua, RAFI chief operating officer.

She said this is not the first time that RAFI involved itself in relief operations during calamities in the Visayas and Mindanao.

The latest prior to this one was when fighting broke out in Zamboanga City last month between separatist rebels and government forces.

“Whenever there are big calamities, whether in Cebu or in the neighboring provinces of Visayas and Mindanao, RAFI would be there.  Either we implement it (relief operation) ourselves, like what we are doing now, or coordinate with our partners for the far provinces,” Chua said.

She said RAFI decided to join in the relief efforts Thursday morning and immediately called on its suppliers for help.

“We saw the immediate need of help so we decided to be very quick about this,” Chua said.

RAFI employees packed relief goods well into the night just to finish the target of 3,000 packs that should already be sent to Bohol by morning today (Oct. 18, 2013).

The items would be distributed to the people of Tagbilaran City and the towns of Catigbian, Sagbayan, Loon, Maribojoc, Antiquera, Tubigon, and Loboc, which are the worst-hit areas of the 7.1 magnitude earthquake that struck Bohol and Cebu last Tuesday.

Chua said each pack is good for five days for a family of six, and contained sugar, milk, noodles, canned goods, biscuits, snacks, and five kilos of rice.  RAFI is also giving a gallon of bottled water along with each pack.

The relief items would be shipped to Bohol with the help of the Naval Forces Central Civil Military Unit.

Chua also said that RAFI will likewise act as drop-off point for those who want to donate.

“They could drop their donations at our office. They could just look for me or my secretary or approach any one of the RAFI staff. We will entertain all the help we could get for the sake of our people,” she added.

RAFI’s address is 35 Lopez Jaena St., Cebu City and is located just across the Casa Gorordo Museum.




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